Franklin Street Marketing, a Chesterfield-based healthcare marketing and advertising agency, recently finished producing a groundbreaking national campaign for Health Management Associates (HMA), a nationwide network of hospitals. The campaign features one of NASCAR's best and most beloved drivers, Mark Martin, as the spokesperson and touts HMA's ER Extra, a new system-wide initiative to improve ER wait times.The ER Extra campaign is the first in the hospital category to feature a celebrity of Martin's caliber as the spokesperson. It is also the first to feature Martin's wife, Arlene, and is Mark Martin's only healthcare-related sponsorship this season.
The campaign included point-of-purchase and event promotion materials, four television spots, and several print ads, radio spots, and outdoor boards. The television spots are available to view on YouTube.
Franklin Street Marketing is a Chesterfield County-based company with over 20 years of experience in marketing and advertising for hospitals and other health organizations. The company strives to make a difference in our community and nationally by helping healthcare organizations provide care to their patients. When hospitals can get their message out, they are in a better position to prevent and detect illness early on, and save lives.
For more information on Franklin Street or the HMA ER Extra campaign featuring Mark Martin, visit franklinstreet.com.




Each year Chesterfield County Virginia honors local companies that contribute to the county’s economy and its citizens. The intent is to give recognition to businesses that consistently contribute to the community by giving back to the citizens of Chesterfield through community service, create and deliver products or services to its customers which are innovative, is a leader in valuing its employees, and upholds the principles and standards of ethical business practices.
The Richmond-Times Dispatch has posted an